Monster Cable, the company behind the Dre Beats and the iSport headphones is a proud sponsor of Jagger Eaton, the youngest competitor ever to compete in X Games this summer of 2012. We created two videos covering the X Games event. One video was of Jagger training for the big competition in Tehachapi, CA. We were hired by Docuinc to create these two videos.
The second video was created the day of the X Games competition at Staples Center. iSport was looking for content to engage the young consumers and create brand awareness utilizing the power of video. Numerous variations were done to tailor each retail store and social media site it was embedded on or shown. Both of these videos were super fast turnarounds, as needed for event coverage videos that intend to be shared on social media outlets.
This project was brought to us by Docuinc