The world is changing and so is strategic marketing with video.
Video, specifically on social media, has become an inevitable way to build awareness and nurture customer relationships. It is fast, furious and visceral. Consumers are vocal and weary of advertising and high value creative content is viral. Video is one of the most popular and fastest-growing content types shared across the Web. It has become a basic expectation among Internet users. Video is how we communicate with each other on the Web and across mobile and desktop devices. Therefore social media and video together make a very powerful combination and why it is so important to leverage strategic marketing with video.
Smart brands and strategic marketing companies have evolved their marketing approach. Trying new ways to connect with consumers, without aggressively selling is the new marketing trend. This is an art form not a science and creative content is the key. Creative creatures rise.
Monster Products, that leads and never follows, has risen and runs with it. Recently, last week in fact, they sponsored the youngest skater to ever compete at the X-Games, Jagger Eaton. Instead of having him plastered in staid and obtrusive marketing gimmicks, they requested video content of Jagger. One video while training and another video capturing his first X-Games moment ever, sporting ever so coolly the iSport headphones, made, of course, by Monster.
Monster now has full control over the video, the copyright and all, to use however they please to drive sales. Hello retail store big screens. Isn’t it about time that those big screens at stores show something of value apart from their daily menu? Shared across the board on their social media sites, creating conversation on the events that occurred at X games. Video is a tool that allows for companies to market without seeming to, it’s a way to gain cool points with a generation that distains convention.