Brightcove is a video hosting platform for marketers that want more control over their assets than Youtube and Courtney Pierce on April 11, 2014 created an interesting post that I am reposting here.

It’s safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge. Great content marketing doesn’t just include the written word, video is a rich and meaningful part of this strategy.

There are a lot of brands doing amazing things with video as part of their content marketing strategy to increase engagement with their customers and drive conversions. Despite this – there are still a number of common mistakes that some brands are falling victim to and it’s impacting their ability to be successful.

Brightcove created short video of the ‘Top 5 Mistakes’ that content marketers often make related to their video marketing strategy. Take a look at the video here to see what common mistakes marketers are making and how you can fix them.

Marketing mistakes