A few words on content marketing and the role that video plays in the content mix. As the digital landscape evolves and mainstream media transforms, marketers must develop new strategies for engaging with consumers or they will die. Particularly to those of you who are still stuck in the 90’s marketing. You know who you are.
Traditional lines between paid, earned and owned media have blurred. These changes have caused brands to re-balance their investment priorities to focus more on content and direct-to-consumer channels. If you are not being creative with content you may as well be holding up a sign that says “Desperate, will work for a Facebook like” preferably while wearing torn pantyhose.
Online video has a central role in the marketing ecosystem as it helps boost the reach and impact of an organization and can be done subtly, entertainingly and yes even sexily. The following is old news, but for those of you who are catching up because you spent the last 2 years in India (We hope that is your excuse) pay attention; Video creates discoverability, increases site traffic and SEO, as well as awareness.
We love sharing cool, funny, news worthy, thought provoking, and stunningly beautiful content. So capture attention by syndicating good, worthy content to social media outlets… like dah Twitter, Facebook, Tumbler, Pinterest just in case you really were in India.
What is really important to remember is that you have to ‘not sell’ in order to be wanted. Kind of like dating …we want the one that is hard to get. Create engaging content. Make it funny, make it news worthy, or make it about catching up on favorite gossip …just don’t ever ever ever say ‘BUY NOW!’