Festival video for (RED)
(RED) the non-profit started by Bono, participated in the VANS WARPED TOUR and wanted to create a cool festival video that shows the increasing amount of support for the cause. We are honored to be working with (RED) and create this festival video to help push the message of fighting for an AIDS free generation. We all have tremendous power. What we choose to do or buy, can affect someone’s life on the other side of the world. (RED) wants to eliminate AIDS in Africa, by partnering with brand names, so when a consumer purchases a red product, proceeds from that transaction goes directly to purchase AIDS medication to those who need it in Africa. Every Generation is known for something. Let’s be the one that delivers an AIDS Free Generation. We are proud that Bono checked our work and gave it the thumbs up 🙂
In 2010, 1,000 babies were born every day with HIV.
In 2011, that number was down to 900.
By 2015 it can be near zero. We can stop the transmission of HIV from moms to their babies.
In the fight to eliminate AIDS, 2015 could be the beginning of the end – it’s the year we can deliver an AIDS Free Generation.
(RED) can’t accomplish this alone. It will take all of us to get there –
governments, health organizations, companies, and you.
When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS.
It’s as simple as that.
BE (RED). Start the end of AIDS now.