Monster Cable has designed a headphone specifically for the hard core gamers that want every advantage they can possibly get. Monster partnered with EA and created the MVP EA headphones, also known as the best gaming headphones ever! E3 an Electronic Entertainment Expo that yearly puts on quite a show at the Los Angeles Convention center with all the newest games coming out the following quarter or year, was where Xzibit, known for his large love for first person shooter games, toured the E3 floor showing what is hot and what is not in the gaming industry. We created this video within 2 days, making sure that it could be shared while the convention was still happening and the event was still trending among social media conversations.

According to a study recently published by the IBM Institute of Business Value , there is a significant disconnect between what businesses perceive as the value they offer their customers through social media, and what those customers are actually looking for from the brands. This is true not only in terms of actual content types (discounts vs. announcements or job openings), but also in terms of the brand’s ability to provide content that’s focused enough to be relevant to the consumer.

Monster Cable does this well by continuously bringing relevant content to their target markets that surround their products.

To see the video we created at E3 2012- It is here