What is “connected content?” We are witnessing a shift in the way marketing organizations are creating customer value through their content, via promotional video production and many other avenues. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels via promotional video production.
I found this company called THIS MOMENT that many brands are using to create a user experience that combines user generated content (UGC) and owned content. Its quite interesting and worth looking into here is their video of their platform: