947 Marketing Software Companies
In a recent survey to more than 2,500 digital marketing executives, ExactTarget inquired about budgets, priorities, channels, metrics and strategies for marketing software companies. The survey found that the two top priorities in 2014 are driving increased conversion rates (47%) and increasing and improving brand awareness (46%).
Why? Well, historically if a brand wanted to reach its customers, they had stores or a salesperson to communicate with the customer directly. But today, more than 70% of the customer journey takes place by self-directed buyers before they ever engage with a human. Content has become the first sales call, and so it’s no surprise that marketers are focused on optimizing how they can use content to drive conversions and increase awareness.
We stay on top of content marketing trends so when we create a video we can bring our market experience along with our creative to create a winning video for your goal.
Here is a good infographic on marketing software available for marketers, It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. – If you are a frequent traveller like me, then this is a good thing to check out while you wait to board your flight to your next meeting.
I highly recommend looking into a company I recently did a little research on – Optimizely, especially if you have never thought of or been scared of A/B testing.