It’s incumbent upon companies that store and access private consumer data to protect it from malicious use. The costs of data breaches are high. Moreover, the companies that proactively protect customer data and use it to create personalized experiences will enjoy increased long-term revenue, reduced risk to brand equity, and decreased operating costs. Check out UnboundID’s new info-graphic to see why consumer identity data is both an asset and a liability, and three things you can do to avoid a data breach before it’s too late!
I thought this was useful information to share with my amazing clients. Happy Friday!