The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the world’s toughest athletes and a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.
The goal is to find the fittest athletes, not to produce an easily replicable workout program.
Interest in this sport continues to explode, along with the size of the CrossFit community. Last year at this time, there were just more than 3,400 affiliates. Today, we are about to surpass 7,000. 2013 promises to be a landmark year for the CrossFit Games.

Inov-8 launched the Fastlift shoe at the games and and among many video marketing companies in Los Angeles, we created a video highlighting the shoe.

Inov-8 which is a footwear company that was founded in the United Kingdom in 2003 and has grown into a leading technical off-trail running brand and trusted among athletes that take their workouts seriously, is sponsoring the end of games block party, happening tonight.

As needed for social media and the Y generation of today, this video was shot and edited in under 24 hours.